Digital Glossary for Small Business Owners

Understand digital marketing terms easily with our beginner-friendly glossary. Learn about local SEO, PPC, Social media, and more in simple terms.
Digital marketing can feel like a whole new language sometimes, right? Don’t worry! This glossary is here to break down those confusing terms into simple, everyday language. Whether you’re just starting out or want a refresher, this guide will help you understand the basics without the jargon.
A
Analytics
This is just a fancy way of saying “data.” When we talk about analytics, we mean tracking how well your website, ads, or social media posts are doing. It helps us see what’s working and what’s not, so we can improve.
A
Algorithm
This is the “recipe” search engines and social media platforms use to decide what content to show people. Google, Facebook, and others use algorithms to show the most relevant posts or websites. We work to make sure your content fits the recipe so it shows up when people search for services like yours.
B
Bounce Rate
This is when someone visits your website and leaves without clicking on anything. A high bounce rate means people aren’t sticking around, which could mean your website needs some improvements.
B
Brand Awareness
This simply means getting your business noticed. Brand awareness is how familiar people are with your company. The more you market, the more people know about you!
C
Call-to-Action (CTA)
A CTA is a prompt that encourages people to take action — like “Call Now,” “Book a Free Consultation,” or “Sign Up Today.” It’s the button or message that tells your customers what to do next.
A
Click-Through Rate (CTR)
This is a measure of how many people click on your ad or link compared to how many people saw it. For example, if 100 people see your ad and 10 click on it, your CTR is 10%. It helps us know if your ads are catching people’s attention.
Content Marketing
Content marketing is all about creating helpful, interesting content (like blog posts, videos, or social media updates) that attracts customers. It’s a great way to build trust with your audience and show off what makes your business special.
Conversion
A conversion happens when someone takes the action you want — whether it’s making a purchase, booking an appointment, or filling out a contact form on your website.
CPC (Cost Per Click)
This is how much you pay every time someone clicks on your ad. We make sure your ads are targeted to the right audience so you get the best value for each click.
D
Domain Authority
This is how trustworthy and authoritative your website is in the eyes of search engines like Google. The higher your domain authority, the better chance you have of ranking high in search results.
G
Google My Business (GMB)
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. It’s where people find your business hours, reviews, photos, and more. We help make sure your profile is set up and optimized so you show up in local searches.
K
Keyword
Keywords are the words or phrases people type into Google when searching for something. If you run a yoga studio, for example, your keywords might be "yoga classes near me" or "beginner yoga in [your city]." We optimize your website and content so these keywords help you show up in search results.
L
Landing Page
This is the page people land on when they click on your ad or a specific link. It’s usually a special page that’s designed to get them to take action, like signing up for a newsletter or booking an appointment.
A
Local SEO
Local SEO is all about making sure your business shows up in searches when people nearby are looking for services like yours. This includes optimizing your website, creating local business listings, and getting positive reviews.
M
Meta Description
A meta description is the short snippet of text you see under a website’s link in Google search results. It gives people an idea of what they’ll find on the page, and we write these to make sure they catch attention and bring people to your site.
M
Mobile Optimization
Making sure your website looks great and works well on phones and tablets. A lot of people search from their phones, so we optimize your site to be fast and easy to use on any device.
O
Organic Traffic
This is the traffic (or visitors) that comes to your website naturally — through search engines like Google, without paid ads. It’s called “organic” because it grows over time with good content and SEO.
P
PPC (Pay-Per-Click)
PPC is a type of online advertising where you pay each time someone clicks on your ad. This includes Google Ads and social media ads. We set up and manage these ads to make sure you’re reaching the right people at the right time.
P
Post Engagement
This is how many people interact with your social media posts — likes, comments, shares, and clicks. The more engagement, the better your content is performing.
R
Remarketing
Ever noticed how sometimes you visit a website, and then their ads start showing up everywhere you go online? That’s remarketing. It helps bring people back to your site who didn’t take action the first time.
A
Reputation Management
Reputation management is about keeping your online image strong. We help you get positive reviews and handle any negative feedback so your business looks great online.
S
SEO (Search Engine Optimization)
SEO is the process of making sure your website is set up so it shows up in search engine results when people are looking for services like yours. We use SEO to improve your ranking in Google and other search engines.
S
SERP (Search Engine Results Page)
This is the page you see after you type something into Google. If your business ranks high in the SERP, it means you’re more likely to get noticed by potential customers.
Social Media Marketing
Social media marketing is using platforms like Facebook, Instagram, and LinkedIn to promote your business. We create content, run ads, and engage with your followers to help grow your customer base.
T
Traffic
Traffic is the number of people visiting your website. We help increase traffic by optimizing your site for SEO, creating engaging content, and running targeted ads.
U
User Experience (UX)
UX is how easy and enjoyable your website is to use. A great user experience makes people more likely to stay on your site and take action, like booking a service or making a purchase.
W
Website Optimization
This is the process of making sure your website is running smoothly, is easy to navigate, and loads quickly. The better optimized your site is, the better it will perform in search results and for your customers.