Simple Marketing Glossary

Numbers that show what people do on your website, ads, calls, forms, or Google listing. Analytics help you see what is working.

A saved process that runs by itself, such as sending a reminder, follow-up text, or review request.

A link from another website to your website. Good local links can help search engines trust your business.

The share of visitors who leave a website without taking another action. A high bounce rate may mean the page is unclear or not useful.

Your business information on websites like Google, Yelp, Apple Maps, Bing, and local directories.

A way to see which website page, ad, or listing produced a phone call.

The button or sentence that tells customers what to do next, such as Call Now, Book Online, or Request a Quote.

A mention of your business name, address, and phone number on a directory, map, chamber site, or local website.

When a visitor takes the action you want: calls, books, buys, messages you, or fills out a form.

The percentage of visitors who become leads or customers. For example, 10 form requests from 100 visitors is a 10% conversion rate.

A customer list and follow-up system that helps you track leads, customers, appointments, conversations, and next steps.

A prepared email sequence that reminds a prospect, answers common questions, or encourages them to book.

A place on your website where customers enter their name, phone, email, and request. Forms should be short and easy.

Your business listing on Google Search and Maps. It shows your phone, hours, reviews, photos, services, and directions.

Where your business appears in the map results when nearby customers search for your service.

The main page of your website. It should quickly explain what you do, where you serve, why customers should trust you, and how to contact you.

How many times your business, page, or ad was shown to people. Impressions do not mean clicks or calls.

The words customers type into Google, such as dentist near me, auto detailing Charlotte, or kids fencing classes.

A page built for one clear purpose, such as booking an appointment, requesting a quote, or registering for a class.

A person who showed interest in your business by calling, messaging, filling out a form, or booking online.

The process of collecting a prospect’s contact information so you can respond and follow up.

Work that helps your business show up when people nearby search for your services.

The group of local businesses Google shows with a map, reviews, and phone buttons near the top of many local searches.

A short page description that may appear in Google search results. It should tell customers why the page is useful.

An automatic text message sent after a missed phone call, so the customer knows you received the inquiry.

Name, Address, and Phone number. These should be consistent across Google, your website, and directories.

Website visits from unpaid Google search results.

The title search engines and browser tabs use for a page. It should include the service and location when appropriate.

Paid advertising where you usually pay when someone clicks your ad.

Visitors who come to your website from another website, directory, social page, or partner link.

A message asking a customer to leave a review after a good experience.

The process of asking for reviews, monitoring reviews, responding professionally, and building customer trust.

Search Engine Optimization. Work that helps your website and business listing appear more often in Google searches.

The towns, neighborhoods, or counties where your business serves customers.

Text messages sent to prospects or customers for reminders, confirmations, and next steps.

The setup that helps you understand where calls, forms, bookings, and leads are coming from.

How easy and comfortable it is for customers to use your website. A good experience usually means clear text, fast pages, and obvious buttons.

A review of your website to find problems with clarity, speed, mobile layout, search visibility, and lead capture.